Gold is an asset that is both popular and timeless. It’s been used since ancient times and is now one of the most traded assets in the world. Many banks and fund managers own gold as do small investors.

Here are 5 reasons you might want to own gold.

1. Gold is real

There are lots of fake things in the world: fake news, fake people, fake companies, even fake bank investments that disappeared in the last financial crisis.

Gold is real.

2. Gold is solid

The returns from gold have been solid. Since 2000 investment returns from Gold have closely matched that of Australian housing.

3. Gold is liquid

An investment is “liquid” if you can easily buy, sell, and cash out.

Gold is traded all over the world. That means you can get in and out anytime you need to.

4. Gold is popular

Some of the world’s largest investors including billionaires, banks, and funds managers own gold as an investment.

It’s also popular with small investors, especially throughout Asia.

5. Gold is timeless

Gold has endured as the ultimate store of wealth for thousands of years, through every kind of war, economic crisis and calamity.

It’s the only thing that has.